Shay Elliott

COO
Team Member

Positive Energy Booster:
Reading a good book and spending time with family

Secret Human Talent:
Queen of cleaning and stain removing

As Chief Operating Officer, Shay brings her foundational knowledge of the business products industry and sharp business acumen to Craft.

For over 30 years, Shay has helped facilitate operational changes to support the growth and expansion of Craft while maintaining unyielding standards of excellence. Her laser-like focus, lightning-quick pace, and strong determination produce successful outcomes throughout the company.

Before establishing professional roots in the Permian Basin, Shay earned a B.S. in Marketing from Texas A&M University. Passionate about her family, Shay enjoys supporting her adult sons in their endeavors in athletics, academics, and professional pursuits.

A new grandmother, Shay participates in the Moms in Prayer ministry and supports her local school community. Shay genuinely cares and advocates for thriving children and families.