The people of West Texas have a spirit of resilience and independence, character traits that are crucial to surviving and thriving during the many oil booms and busts that define the region’s storied history. Just such a bust hit West Texas hard in 1983. During that time, the Craft family had been praying for God’s guidance and direction on starting a new business, not knowing if the timing was right considering the state of the local economy. Early one morning a casual acquaintance had called Ken and Letty to share something that they would never forget. “I really don’t know what to say to you,” the acquaintance said, “other than the Lord has impressed upon me to call you with a scripture.” She went on to quote Jeremiah 29:11: “For I know the plans I have for you,” declares the LORD, “plans to prosper you and not to harm you, plans to give you hope and a future.”
Feeling encouraged and emboldened, Ken and Letty seized an opportunity to start a new business venture, and thus Copy Craft was born. They developed the following philosophy as its guiding principle: “Regardless of size, each customer will receive discounted pricing and the best service possible.” At that time, companies selling office supplies charged the full list price for office supplies. As one of the first independent dealers to offer discounted pricing in the region, Copy Craft focused on providing unsurpassed service and competitive pricing for all of their customers, no matter how large or small.
Through countless hours, hard work, and sacrifice, Ken and Letty cultivated relationships with customers and they began to see their fledging company grow. And from an early age, their two young daughters, Shay and Nicole, helped field customers’ phone calls and helped greet customers. Growing quickly, the company expanded its business lines of computer and copy paper offerings, and in 1991 they introduced their full line of business products.
In 2012, the company name was changed from Copy Craft to Craft Office Systems. While the company name has changed, the company’s values have not. “Craft” continues to reflect the family’s roots and values that have been critical to the company’s success, while “Office Systems” captures the company’s unique approach and variety of business lines.